Interview with Jen Auerbach of Clary Collection
HI JEN! COULD YOU TELL US A BIT ABOUT CLARY COLLECTION AND HOW IT BEGAN?
Clary Collection was born out of our friendship and the connection we found during the pregnancy and births of our first children - two souls who changed everything about the way we see the world.
YOUR CAREFUL SOURCING OF PURE AND NATURAL INGREDIENTS IS WHAT MAKES CLARY SO UNIQUE. TELL US A BIT ABOUT SOME OF YOUR FAVORITE INGREDIENTS IN YOUR PRODUCTS AND WHY YOU CHOSE THEM.
Plantain is definitely one Clary’s favorite herbs. Growing wild in even the most difficult places, could be the most useful “weed” in your backyard! Known by the same name as the close relative of the banana fruit, Plantain is sometimes called the “band aid” plant and is still used by many indigenous people in north America and northern Europe to treat common skin irritations like insect bites and stings, rashes, burns, eczema and chronic dryness. Thanks to the presence of iridoids, it has a very soothing, anti-inflammatory effect on skin. It also contains aglycone and aucubigenin — which have documented antimicrobial activity – as well as natural allantoin, which increases collagen production and is used in it's synthetic form in most commercial lotions.
WHAT DOES A TYPICAL WORK DAY LOOK LIKE FOR YOU?
Recently my work days have been crossed eyed. My 2yr old is going through “sleep regression” a polite way of saying he’s torturing me by waking up at 3am. After my 4th cup of tea and after breakfast with my family I take a short walk down to the Clary barn. A 6000 sq feet woman cave where we produce Clary. I break for lunch and attempt to put my son down for his afternoon nap and head back to the barn. I can’t tell you as a mother how fortunate I am to be able to work from my property.
I LOVE THE PACKAGING -- ANY INSPIRATION BEHIND IT?
Packaging in our mind should be simple, timeless and easy to read. We completely took inspiration from a 50’s shoe polish tin found in my basement when I was renovating my home.
DO YOU HAVE ANY BEAUTY TIPS AND TRICKS THAT YOU’VE LEARNED OVER THE YEARS?
Two words. Oil cleansing. It literally changed my skin. I suffered really bad neck acne and after personalizing the right oils for my skin type I haven't had one break out. http://www.theoilcleansingmethod.com/
WHAT HAS SUPRISED YOU MOST ABOUT RUNNING A GROWING BUSINESS? ANY LESSONS LEARNED ALONG THE WAY?
Everyday is a lesson, every day something might go wrong, a snow storm loses my order, or I wake up to a feature in Elle magazine. Being so emotionally attached to Clary makes it hard to switch off, she is definitely my 3rd child, 4th including my Husband. Reading the reviews on our product page daily gives us the power to continue sharing our healing products with as many people as possible.
WHAT IS ONE OF YOUR FAVORITE WAYS TO USE CLARY BALM?
Since releasing the balm we have had so much feedback about where this balm has ended up! Make up primer, tattoo healing, dry lips, diaper rash, eczema and sunburn. I am allergic to 99% of lipsticks so the balm will always be my favorite for lips!
SELF-CARE MEANS SOMETHING DIFFERENT TO EVERYONE. WHAT DOES SELF-CARE MEAN TO YOU?
Self care is more than just taking a bath (although that is not to be undermined, its a true luxury). Self care for me is overall health, not just the physical, but the psychological, emotional, social, and spiritual components of an individual's well-being. Acknowledging when I’ve done enough for the day, flipping the computer lid down and disconnecting (completely). Checking in with my Husband instead of bossing him around and ending the night reading to my kids.
HOW DO YOU UNWIND AT THE END OF THE DAY?
I lock myself in the bathroom and attempt to take a bath tub alone!! I also watch a terrible reality show on the iPad.